Archive for: Entrepreneur 101
Entrepreneurship solidifying client relationships
By Will Corrente I am a firm believer that client relationships are solidified during the holiday season. As a child growing up I would watch my father hand deliver poinsettia plants and other gifts to our top customers each holiday season. He knew a very valuable secret of small business ownership: show your customers personally [...]
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Where does sarcasm fit in your workplace?
By Will Corrente If you have been running your company for more than a few years, you have probably come to realize that your relationships with your team begin to mirror your other relationships in your life. And it therefore natural to develop a comfort level that can often lead to unprofessional communication behavior. One [...]
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Ask the Entrepreneur
Over the past several months, I have received numerous requests for advice from readers. Due to these requests and The Bergen News’ desire to best serve the needs of our readers we have decided to incorporate an “Ask the Entrepreneur” component to my column. Recently, Please Login or Register to read the rest of this [...]
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In social media: it is quality over quantity
By Will Corrente There is a myth among social media and social networking neophytes that big numbers of friends, fans, followers, contacts and connections will equal big success for your business or personal brand. In reality, the quality of your connections and the depth of your relationship with them are substantially more important than the [...]
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Ask the entrepreneur
By Will Corrente Over the past several months, I have received numerous requests for advice from readers. Due to these requests and The Bergen News’ desire to best serve the needs of our readers we have decided to incorporate an “Ask the Entrepreneur” component to my column. Recently, I received an email from a reader [...]
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Will Corrente: Small Business – Big Things (VIDEO)
Small Business – Big Things from WillCorrente on Vimeo.
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Enterpreneurship: Drive sales revenue with a marketing mix
By Will Corrente As a small business entrepreneur in this economy, you are undoubtedly facing a constant struggle to successfully and cost effectively advertise and market your business. Unfortunately, when it comes to marketing and advertising there is no single medium that is guaranteed to drive sales success. Effective advertising and marketing comes from a [...]
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Grow your bottom line by building customer rapport
By Will Corrente Think for a moment about your favorite restaurant, why do you enjoy going there? Is it only for the food? Or, is it because you have been going there for so long that the wait staff, the host/hostess, the bartender, and/or even the owner have built a relationship and a rapport with [...]
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3 Essential Skills of The Entrepreneur Leader
By Will Corrente As a small business entrepreneur, you must realize that first and foremost you are the leader of your business. Once you understand that one of your primary roles in your business is to be not only the CEO but the leader as well, you need to actively develop three critical leadership skills: [...]
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Are You a Triple Bottom Line Entrepreneur?
By Will Corrente Triple Bottom Line (TBL) entrepreneurs are committed to building businesses which have a three-fold benefit model. TBL businesses look beyond mere profitability by focusing on two additional factors of People and the Planet. TBL businesses are built, managed and operated under the premise that if you run your company always keeping in [...]
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